The Client

Primal Preps

Primal is a meal prep business focused on high protein meals made from scratch using high-quality ingredients, butcher-sourced meat, organic vegetables with no grains, seed oils or ultra-processed ingredients.

The brand prioritises transparency, quality and nutrition.

Before launch the goal was to:

Build anticipation for the business
Establish strong brand positioning
Communicate the difference between Primal and other meal prep companies

Many competitors focused on convenience, but Primal needed to highlight quality and integrity in ingredients.

The Challenge

Content focused on brand storytelling and transparency.

The Strategy

Key themes included:

• Ingredient quality and sourcing

• Cooking process and preparation

• Behind-the-scenes of the business

• Brand values and mission

• Building anticipation for launch

A waiting list campaign was also developed to capture early interest.

Key Results

Strong early engagement on launch content
Growing audience interest in the brand values
High demand for waiting list sign-ups prior to official launch

The Impact

Primal established a clear identity as a premium, ingredient-led meal prep brand, differentiating itself from competitors and building an engaged early audience.