The Client
Urban Grind Coffee House
Urban Grind has completed its first year with strong momentum, establishing itself as a welcoming, community-focused café known for quality coffee and simple food done well.
The Strategy
The focus was on creating a clear, consistent and engaging content strategy.
Actions included:
• Conducting a full social media audit and competitor review
• Defining content pillars aligned with the café’s audience
• Introducing a consistent posting schedule (3–4 posts per week)
• Creating a mix of Reels, carousels and image posts
• Developing a stronger brand tone of voice and storytelling approach
• Running a targeted Instagram ad campaign aimed at local audiences and remote workers
The Challenge
Urban Grind already had a strong brand and great in-store experience, but their social media presence wasn’t fully reflecting this.
Key challenges included:
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Inconsistent posting schedule
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Content pillars not clearly defined
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Limited variety in content formats
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Branding and tone of voice not fully developed across posts
Despite strong visuals, the account lacked a clear strategy to grow reach and engagement.
New Instagram followers
+111
Accounts reached
5,294
385
Instagram profile visits
+111
New Instagram followers
5,294
Accounts reached
385
Instagram profile visits
29%
Visit-to-follow conversion rate
Key Results
In just two weeks, the campaign delivered strong engagement and audience growth.
From a £50 ad budget, there was an excellent return on investment at only £0.11 cost per result.
The Impact
Urban Grind now has a cohesive, strategic social media presence that reflects the energy and personality of the café.
The account is continuing to grow a highly local, engaged audience, helping strengthen brand awareness and community connection.
Client Testimonial
We are a small family business and we needed to market our products and let people know who we are and what we offer.
I am so happy with the service we were given as our business is now growing further.
Nothing was ever an issue, if we needed anything Katie was hands on.
I would highly recommend